Strategic Sales Management
Originally engaged to develop a sales and marketing plan, Rahal Consulting identified the post merger corporate structure as counter-productive to meeting corporate objectives and to executing proactive marketing and sales plans. Rahal Consulting recommended and assisted in the restructure and implementation of the entire management configuration.
Once implemented, Rahal Consulting worked directly with senior management implementing several strategies including participating in the weekly Executive Operating Committee meetings to insure focus and follow through on all initiatives and changes. In addition, Rahal Consulting analyzed the company’s sales channels and processes, market management and the manner by which the company went to market.
The project deliverable was a detailed sales and marketing plan that included involvement in the implementation of many initiatives. Some of the activities included ongoing mentoring of the Vice President of Sales and his management team, delivery of corporate sales process and training, introduction of territory and account management, coordination of job descriptions and performance management changes, and many other proactive measures. This engagement extended twelve months.