New Market Expansion
A well established leader in IT staffing and consulting sought to expand into a new geographical market. With staff focused on day-to-day sales and delivery of services, the need existed for an experienced person to quickly explore and assist in market analysis and valuation for growth and expansion. The owner selected RAHAL CONSULTING to conduct a comprehensive market analysis that allowed for a turn-key opening while not cannibalizing existing resources.
This engagement called for RAHAL CONSULTING to:
- Build criteria from which to select the next growth market for optimum and timely results
- Conduct personal interviews with key business influencers in the selected market
- Identify top 150 prospects and conduct data gathering from this businesses
- Conduct complete competitive analysis
- Identify, contact and interview priority trade and business organizations
- Provide thorough demographic evaluation
- Deliver road map for opening new profitable office
- Remain a resource throughout the expansion process